Launching MotoPlus+ for Honda Trading Romania
Creating a seamless identity and digital experience for honda's new operational leasing service
Building on a successful 2019 partnership for the Honda Trading Romania website, UXProject and Honda Trading teamed up once again to create MotoPlus+, a new leasing service tailored for moto enthusiasts. Our mission was to craft a unique identity for MotoPlus+ that complements and enhances the established Honda brand, while also updating the website to showcase how accessible it is to fuel one's passion for Honda motorcycles.
I recommend UXP because they are a very reliable and trustworthy. I like that they do research before proposing new things and the fact that they are very flexible. On the other hand, I like the fact that they do not only follow the brief but provide consultancy. They are very professional and go the extra mile with updates and support until the project is live.
Mihai Sandu
Deputy Head of Commercial @ Honda Trading Romania
Bringing this ambitious project to life involved tackling unique challenges, primarily focused on aligning every element with the core values of a brand that deeply resonates with its market.
An ambitious project requires a fitting identity. Given Honda's strong brand presence, our goal was to create a visual identity for MotoPlus+ that aligned with Honda's values while telling its own story.
To achieve this, our design team conducted workshops with Honda to understand the core values and branding elements. We then developed a logo, color schemes, and marketing materials that told a unique story while integrating seamlessly with the Honda brand.
The Honda Trading website needed a redesign to effectively showcase MotoPlus+ services and simplify the leasing process.
We developed a user-friendly interface that guides users through selecting a motorcycle, choosing a contract, and exploring end-of-lease options. We also integrated interactive elements and engaging visuals to make technical financial information more accessible and appealing.
Financial programs like leasing are rarely exciting. We set out to make the MotoPlus+ program effortless and engaging with effective UX.
To bring clarity and effectiveness to this ambitious program, we conducted usability tests with target users, gathering feedback to refine the website's design and functionality.
We launched a new leasing service designed for seamless user experiences and clear communication of its benefits. The outcome? High engagement, positive feedback, and increased satisfaction among Honda’s customers.
We rely on rigorous testing, not guesswork, to understand customer perceptions. This approach enabled us to craft a compelling identity for MotoPlus+ and revamp the Honda Trading website, enhancing engagement and satisfaction.
Through workshops, we aligned with Honda’s core values to develop a seamless visual identity for MotoPlus+ that integrates smoothly with the Honda brand while introducing a fresh look.
The updated website and new identity received positive feedback, showcasing our commitment to user-focused design.
Turning a “Buy now, pay later” service into a consumer favorite
